Business Plan for Incase - 10918 Words

MODERN LIFESTYLE ACCESSORIES BUSINESS PLAN 2012 Page | 1 TABLE OF CONTENT CONTENT EXECUTIVE SUMMARY INTRODUCTION Business Overview Vision Mission SWOT Segmentation Targeting Logo Philosophy Organizational Chart Provision of Working Division Current Market Situation and Future Potential Opportunity MARKETING ANALYSIS Market Analysis Primary Data Secondary Data Questionnaire Result Interview Market Analysis Finding Competition Positioning (Direct and Indirect) Key to Success MARKETING MIX Pricing Price Range Pricing Strategy Novita Setiawan Novita Setiawan 46 49 Novita Setiawan 43 Kartika Sie Kartika Sie Kartika Sie Valencia Arifin Kartika Sie Novita Setiawan Kartika Sie Novita Setiawan 21 22 24 30 32 33 34 38 Novita Setiawan†¦show more content†¦Our potential customer are 21 – 35 years old, who run their college life nor has done and enter the work life. We believe their annual income is about IDR 60.000.000 and up. We are positioning them as middle-middle class to upper-middle class. They are active, innovators, self-confident, risk-takers , mobile, and aware of latest technology trend. Prospecting young professional,Show MoreRelatedBusiness Plan for Incase10918 Words   |  44 PagesMODERN LIFESTYLE ACCESSORIES BUSINESS PLAN 2012 Page | 1 TABLE OF CONTENT CONTENT EXECUTIVE SUMMARY INTRODUCTION Business Overview Vision Mission SWOT Segmentation Targeting Logo Philosophy Organizational Chart Provision of Working Division Current Market Situation and Future Potential Opportunity MARKETING ANALYSIS Market Analysis Primary Data Secondary Data Questionnaire Result Interview Market Analysis Finding Competition Positioning (Direct and Indirect) Key to Success MARKETINGRead MoreThe Federal Emergency Management Agency961 Words   |  4 Pagesthe agency and the agenda for their response to any emergency situation (FEMA, 2010a). The natural disaster under consideration here is flooding and the preparedness of the Hospital or other healthcare staff to handle the aftermaths of flooding incase it happens. The reason for picking this natural disaster is informed by the severity that comes with it, the high frequency and the diversity in effects that it leaves behind upon its wake. Flooding can be caused by several factors, ranging fromRead MoreImportance of an HR Department1146 Words   |  5 Pagesemployees are comfortable within the organization they can thus work efficiently for great results. They can also have a role in compensation development for the staff in the warehousing and distribution departments. They can offer compensations incase an employee is injured while they are undertaking their activities in the organization. They are also involved in the safety management within the warehouse. They should ensure that the staff are always secure and are not in any way endangered whileRead MoreKitchen Made Pies1065 Words   |  5 Pagesoutstanding payables and showing good records in borrowing money. Through this he may increase his loan amount and can have an additional working capital for his business. Disadvantage: The bank is only offering a secured loan, incase Mr. Dubicki will have a mishandling of money and will suffer financial troubles in business, the bank will get his house as payment for his loan. 5. Kitchen made pies should utilize their manpower by cutting the number of their employeesRead MoreEssay Human Resources Case Study 771015 Words   |  5 Pagesto be taken in order to keep Quality Auto Parts in business. The health committee came up with four options for Quality Auto Parts to take in hopes of keeping the business flourishing towards the future. It is obvious that the CEO of QAP does not want to stay with the current traditional indemnity policy because it is too costly. That now leaves the committee three options. The second option is to offer an HMO option in addition to the current plan. If going forth with this option, it still carriesRead MoreFunctions Of Management At D Elegance Salon Day Spa859 Words   |  4 PagesMany organizations in today s world are utilizing the four basic functions of management to operate their business entity. The success of any business entity depends on how the four functions of management are being used. These management functions allow an entity to handle its business strategy, tactical and operational decisions. The purpose of this paper is to discuss the four functions of management that D’Elegance Salon Day Spa utilized in the follow ing procedures: planning, organizing, leadingRead MoreTrader Joes690 Words   |  3 PagesKENYATTA UNIVERSITY SCHOOL OF BUSINESS. SUBMISSION DATE; 12.02.2016 UNIT NAME; BANKRUPTCY AND REORGANIZATION. UNIT CODE; BAC 306. LECTURER; MEMBER REGISTRATION NUMBER PHONE NUMBER SIGNATURE OLIVER MAINA MUCHIRI D33/1317/2013 0720986782 HINGA KELVIN GICHUHI D33/1506/2013 Read MoreUnit 16 Assignment 1 P11129 Words   |  5 Pagesethnicity, ability) and new markets. Internal planning factors are within the business to help the organisation change to cope with new methods of work or new demands; it may be the business is being introduced to new technology or new product lines. Also it maybe developing new skill so that the workforce can work more efficiently. The demand for products and service is important, if the demand for these change for a business it has a affect on human resources because it can affect the level of serviceRead Morehomework71626 Words   |  7 PagesFor example, creating form or setting up camera recording. Brownout 850-2000 250 1. Keep in a proper place. 2. Prepare back up incase. Power surge 850-2000 300 1. Have proper power cord. 2. Keep in a proper place. Flood 250,000-500000 2500 1. Whenever talk about nature disaster, the first come to mind is insurance. 2. Launch equipment and inventory on a floor up, incase water to reach. 3. Back up data in other place in order to keep documentation alive. Fire 150,000-300,000 4000 1.Whenever talkRead MoreMemo: Management and Spa Works1056 Words   |  5 Pagesï » ¿ Spa Works Memo Date December 12, 2012 To: Adrian Pavone, CEO From: Subject: Information System Advisory Committee Proposal Hello Adrian. In the last few years, Spa Works has been rapidly expanding its business by opening new locations and acquiring competitors. Such expansion suggests not only high profits, but also investments in the organization’s information system. Spa Works is currently operating using a number of legacy systems, which may not be able to support recent changes Business Plan for Incase - 10918 Words MODERN LIFESTYLE ACCESSORIES BUSINESS PLAN 2012 Page | 1 TABLE OF CONTENT CONTENT EXECUTIVE SUMMARY INTRODUCTION Business Overview Vision Mission SWOT Segmentation Targeting Logo Philosophy Organizational Chart Provision of Working Division Current Market Situation and Future Potential Opportunity MARKETING ANALYSIS Market Analysis Primary Data Secondary Data Questionnaire Result Interview Market Analysis Finding Competition Positioning (Direct and Indirect) Key to Success MARKETING MIX Pricing Price Range Pricing Strategy Novita Setiawan Novita Setiawan 46 49 Novita Setiawan 43 Kartika Sie Kartika Sie Kartika Sie Valencia Arifin Kartika Sie Novita Setiawan Kartika Sie Novita Setiawan 21 22 24 30 32 33 34 38 Novita Setiawan†¦show more content†¦INCASE marketing mix explains about our collection, theme concept and the collection itself, pricing strategy; promotional plans; and INCASE store planning. Both financial and production plan of INCASE fall winter collection would clearly explain, including the selling cycle, delivery schedule and purchase d plan. Supplier list and sample of questioner would attach in the appendix. Finally, by this business plan, we believe INCASE could achieve our biggest goal to be the top of mind for lifestyle accessories and being in our everyday living. BUSINESS PLAN 2012 Page | 5 INTRODUCTION (PEMBATAS 1 A) BUSINESS PLAN 2012 Page | 6 BUSINESS OVERVIEW In this modern era, everybody needs to be online 24/7; gadgets have become their needs to complete their lifestyle. Technology oriented becomes people prior attraction in Indonesia although the available gadget accessories in the market today are very limited. They only support for selected market segment, they only focus functional. Therefore we come up with lifestyle accessories that can fulfill their functional and fashionable. Our goal is to exceed the expectations of every customer by offering fashionable design, increased flexibility, and greater value while optimizing functionality. INCASE’s main focus is to deliver high-grade clutches and carrying cases that are both versatile and fashionable. INCASE has the concept of clean cut with exclusivity of eachShow MoreRelatedBusiness Plan for Incase10918 Words   |  44 PagesMODERN LIFESTYLE ACCESSORIES BUSINESS PLAN 2012 Page | 1 TABLE OF CONTENT CONTENT EXECUTIVE SUMMARY INTRODUCTION Business Overview Vision Mission SWOT Segmentation Targeting Logo Philosophy Organizational Chart Provision of Working Division Current Market Situation and Future Potential Opportunity MARKETING ANALYSIS Market Analysis Primary Data Secondary Data Questionnaire Result Interview Market Analysis Finding Competition Positioning (Direct and Indirect) Key to Success MARKETINGRead MoreThe Federal Emergency Management Agency961 Words   |  4 Pagesthe agency and the agenda for their response to any emergency situation (FEMA, 2010a). The natural disaster under consideration here is flooding and the preparedness of the Hospital or other healthcare staff to handle the aftermaths of flooding incase it happens. The reason for picking this natural disaster is informed by the severity that comes with it, the high frequency and the diversity in effects that it leaves behind upon its wake. Flooding can be caused by several factors, ranging fromRead MoreImportance of an HR Department1146 Words   |  5 Pagesemployees are comfortable within the organization they can thus work efficiently for great results. They can also have a role in compensation development for the staff in the warehousing and distribution departments. They can offer compensations incase an employee is injured while they are undertaking their activities in the organization. They are also involved in the safety management within the warehouse. They should ensure that the staff are always secure and are not in any way endangered whileRead MoreKitchen Made Pies1065 Words   |  5 Pagesoutstanding payables and showing good records in borrowing money. Through this he may increase his loan amount and can have an additional working capital for his business. Disadvantage: The bank is only offering a secured loan, incase Mr. Dubicki will have a mishandling of money and will suffer financial troubles in business, the bank will get his house as payment for his loan. 5. Kitchen made pies should utilize their manpower by cutting the number of their employeesRead MoreEssay Human Resources Case Study 771015 Words   |  5 Pagesto be taken in order to keep Quality Auto Parts in business. The health committee came up with four options for Quality Auto Parts to take in hopes of keeping the business flourishing towards the future. It is obvious that the CEO of QAP does not want to stay with the current traditional indemnity policy because it is too costly. That now leaves the committee three options. The second option is to offer an HMO option in addition to the current plan. If going forth with this option, it still carriesRead MoreFunctions Of Management At D Elegance Salon Day Spa859 Words   |  4 PagesMany organizations in today s world are utilizing the four basic functions of management to operate their business entity. The success of any business entity depends on how the four functions of management are being used. These management functions allow an entity to handle its business strategy, tactical and operational decisions. The purpose of this paper is to discuss the four functions of management that D’Elegance Salon Day Spa utilized in the follow ing procedures: planning, organizing, leadingRead MoreTrader Joes690 Words   |  3 PagesKENYATTA UNIVERSITY SCHOOL OF BUSINESS. SUBMISSION DATE; 12.02.2016 UNIT NAME; BANKRUPTCY AND REORGANIZATION. UNIT CODE; BAC 306. LECTURER; MEMBER REGISTRATION NUMBER PHONE NUMBER SIGNATURE OLIVER MAINA MUCHIRI D33/1317/2013 0720986782 HINGA KELVIN GICHUHI D33/1506/2013 Read MoreUnit 16 Assignment 1 P11129 Words   |  5 Pagesethnicity, ability) and new markets. Internal planning factors are within the business to help the organisation change to cope with new methods of work or new demands; it may be the business is being introduced to new technology or new product lines. Also it maybe developing new skill so that the workforce can work more efficiently. The demand for products and service is important, if the demand for these change for a business it has a affect on human resources because it can affect the level of serviceRead Morehomework71626 Words   |  7 PagesFor example, creating form or setting up camera recording. Brownout 850-2000 250 1. Keep in a proper place. 2. Prepare back up incase. Power surge 850-2000 300 1. Have proper power cord. 2. Keep in a proper place. Flood 250,000-500000 2500 1. Whenever talk about nature disaster, the first come to mind is insurance. 2. Launch equipment and inventory on a floor up, incase water to reach. 3. Back up data in other place in order to keep documentation alive. Fire 150,000-300,000 4000 1.Whenever talkRead MoreMemo: Management and Spa Works1056 Words   |  5 Pagesï » ¿ Spa Works Memo Date December 12, 2012 To: Adrian Pavone, CEO From: Subject: Information System Advisory Committee Proposal Hello Adrian. In the last few years, Spa Works has been rapidly expanding its business by opening new locations and acquiring competitors. Such expansion suggests not only high profits, but also investments in the organization’s information system. Spa Works is currently operating using a number of legacy systems, which may not be able to support recent changes