Traumatic Brain Injury Issues among the Maori

Traumatic Brain Injury Issues among the Maori Michelle Anastacio Introduction Traumatic Brain Injury is one of the health issues that Maori people face nowadays. Traumatic brain injury or TBI is caused by a blow or by a traumatic shock to the head or body. The extent of harm may vary on numerous aspects, including how it occured and the severity of impact. According to Brain Injury Support, 90 New Zealanders per day, suffer from mild to severe brain injury and most of them doesn’t seek medical attention. In New Zealand, the large population that suffer from this injury are Moari clients and the most common causes of traumatic brain injury are falls, vehicular accidents and assult. The issue on TBI cases is not only for the increasing mortality rate for children but with the consequences of non-fatal TBI cases for adults as well. Abstract Traumatic head or brain injury is one of the leading cause of fatality and hospitalisation among rich and fast growing countries like New Zealand. This is more prevalent among Maori and Pacific children. This paper aims to help New Zealanders specially Maori clients to be more aware of the importance of seeking medical treatment after accidents that may result to serious head trauma. This is also to promote the existing practices and provisions that are accessible to Maoris and other ethnic group. This will help the healthcare providers check for improvements on health services concerning trauma and how they can better serve the Maori people. Topic Definition Traumatic Brain Injury is best define as an injury acquired from severe jolt or impact to the head that cause brain dysfunction. This type of injury is commonly a result of a violent blow on the head, an object that penetrates the head like a bullet, accidents like fall and vehicular accidents. It may as well include one or more of the following factors; damage to brain cells just below the area of the impact, multiple joint damage that caused the brain to move backwards and forward, bleeding in or around the brain,swelling or blod clot and unrepairable damage to brain cells caused by an explosive device. People that are more susceptible to TBI are newborns to four years of age, young adults between 15 to 24 and elderly aging 75 and older. The sign and symptoms of Traumatic Brain Injury or TBI depends on the level of trauma. TBI can be classified as mild, moderate to severe categories. The common physical symptoms of mild TBI are; loss of conciousness for few minutes, being dazed, confused or disoriented, headache,nausea and vomitting and change on sleep pattern.This can be associated by mental issues like agitation, sensitivity to light and sound. They may also display cognitive issues such as memory and concentration problem, mood changes and depression.Where as mild TBI clients may show signs like, persistent headaches that worsens, repeat nausea and vomitting, seizures,dilation of one or both pupils, appearance of clear fluid on nose or ears, numbness or weakness of fingers and toes. Cognetive or mental symptoms such as agitation, unusual behavior, slurred speech, coma or other disorders of conciousness. Although TBI can be categorized into 3 stages depending on their signs and symptoms, it is still essential to co nsult or visit a doctor. The term mild or moderate doesn’t mean a client is safe or won’t suffer any other consequences in the future. Traumatic Brain Injury can cause a person to have difficulty with social interaction and may have family relationship problems if not treated or was not given a proper attention. Traumatic Brain Injury can lead to several complications if its’ not assessed and treated correctly. TBI can lead to distorted conciousness like coma, locked in syndrome and brain death. It can also cause seizures, fluid build up infection for those who have skull breakage and damaged on brain cells or nerves that can lead to paralysis of face. The test and assessment of TBI is done with the aid of Glasgow Coma Scale. This scale helps healthcare professional to assess the severity of the injury. Further tests like computerized tomorgraphy scan or what we commonly call â€Å"CT Scan† and Magnetic resonance imaging (MRI) provides a detailed view of the brain for healthcare personnel to rapidly see any signs of TBI. Significance of the Discussion Since the number of Maori clients who suffer from traumatic brain injury is increasing and most of them don’t seek medical treatment or are not aware of how traumatic brain injury can affect their lives as well as how and what help they get from New Zealand Government. There are concerns that expalin on why traumatic brain injury among Maori is significant. Currently, the statistics of TBI cases here in New Zealand are still inaccurate due to the fact that some of the healthcare providers don’t have the proper coding of the injury. There are times that mild TBI injuries don’t seek further medical attention whick means there’s a huge possibility that they won’t make ACC claims and won’t be identified by ACC. Among children, unintentional head injuries are the leading cause of death in New Zealand specifically for children aging 1 to 14 years old. On the other hand, non-fatal head injuries cause a huge impact not only to the childs’ life but their families as well. The family members’ level of stress and accessibility of trauma services are the main concern. Adults, according to different studies 91% of Maori prisoners here in New Zealand suffered at least 1 head injury in their lives. The issue of Maori offenders in relation to behaviour issues that somehow connected to traumatic brain injury is increasing. Traumatic Brain Injury can incorporate serious public safety risks. Since, brain trauma can affect the behaviour of an individual, the Department of Corrections now provides programmes that supports the rehabilitation and corrections of any cognitive and mental issues of prisoners with TBI. These programmes aim to reduce the re offenders specially among Maori. It also essential that health care services will be well equiped and develop strategies to empower Maoris with the relevant oral and written information to cope with the difficulties brought by traumatic brain injuries. Barriers in improving services for Traumatic Brain Injury Though New Zealand Government and Ministry of Health know the importance of making sure that TBI clients get the proper attention, barriers to implement the procedures is one of the aspect that needs to be addressed. The Kaitiaki and Pacific Support is a group that helps Maori and Pacific Islanders by providing them with practical and emotional support. The main issue that they face in providing provision is the limit when it comes to their budget because they don’t have their own funds or resources and they often need to get an approval from social workers. There are times that families are hesitant to approach or accept help from Kaitiaki and Pacific Support because they mistake them as social workers and Maoris and Pacific are worried that they might take their child away. Language barrier is another factor why Maori and other ethnicity like Pacific don’t get the right help for a family member with TBI. These ethnic group are often cautious of their confidentiality. They think that if they’ll get an interpreter their privacy will be snatch from them. Another barrier that is connected to language is gathering the correct information. The key workers of the Kaitiaki and Pacific Support knows the significance of accurate information to ensure that the TBI client and family members are given the correct support,treatment and rehabilitation. Precise data not only save the clients and their family from wrong treatment but it also helps the healthcare personnels and be certain that the client and family members understand what needs to be done and the process of rehabilitation to accelerate the clients’ recovery. Printed or written information like booklets that are given to parents and children also needs to be comprehensive, to ensure they grasp the facts that they need. The increasing population and healthcare provision demands influence the delivery of health and disability services as well. Shortage on healthcare personnels and poor staff continuity becomes a burden. The process of transferring of a TBI client from one healthcare provision to another, from one hospital to other facility and the collection and administration of care methods from one staff to another. There are also times where family members are frustrated that they need to repeat the same information to differen healthcare professional staffs and they receive conflicting data from different health personnels that confuses them. The last difficulty that most client and families experience are the issues they undergo after hospital discharge. Since in most cases where TBI was classified as mild trauma, it is often overlooked by healthcarers that parents or guardians are not yet equiped with enough knowledge to handle or provide the proper care that the client needs. This can affect the speed or process of the clients’ recovery or can even worsen the situation. Current Best Practice to manage Traumatic Brain Injury in New Zealand The current practice in New Zealand to manage Traumatic Brain Injuries are the acute phase provision and rehabilitation. In most cases, TBI clients are cared by general practioners, emergency departments, accidents and medical provisions, ambulances, sport coaches and teachers at schools. Any suspected serious brain injuries are assessed in the nearest hospitals that provide services for assessment and treatment immediate results of TBI. There are still small number of TBI clients who are trasnported to tertiary hospitals for neurosurgical procedures. Most cases are assessed in the Emergency Department where patients are not admitted or only stay in the hospital for a short period or time. The next stage of TBI management is rehabilitation. There are several range of rehabilitation available in all major centers in New Zealand. The rehabilitation depends on the care the client needs. Clients who suffered from mild TBI are given assessment and Residential rehabilitation. This type of service provides support for mild TBI clients at the comfort of their own home. The aim of this programme is to help clients gain their maximum independence. There are DBH and Non DHB provisions that operates in New Zealand to support people with mild TBI for an early and timely assessment and rehab. Nowadays, there are seven concussion clinics in New Zealand for clients with mild TBI. On the other hand, people with moderate to severe TBI can access Non- Residential Rehabilitation. ACC offer two provisions for clients with severe TBI. These are Active Rehabilitation and Residential Support Services. Active Rehabilitation Services means client with moderate serious TBI are being cared in a community based facility. These are for clients that are medically stable but need support due to their cognitive or physical disabilitites. This service is not age specified except the Wilson Center that only caters TBI cases among children. The aim of this provision is to help clients to eventually re-enter or to go back to community. The duration of care on this type of rehabilitation may varry from few weeks to few months. Residential Support Services let clients to live in a home like environment as they get medical assistance 24 hours a day. This provision offer care for those who have serious TBI and are expected to recover on long period of time. The goal of this rehabilitation is to encourage independence while maintaining a safe environment for people who can’t live independently due to the consequences of TBI. This type of of rehabilitation is also called as â€Å"slow-stream† rehabilitation. Clients in these type of rehab are not necessarily expected to improve their levels of independence in a rapid or fast phase. Healthcare professional in this setting supports not only the medical needs of the clients but the physical and emotional needs as well. This provision is not maily focus on severe cases of TBI but for those who are unable to rehabilitate to the society. This type of rehab is only accessible to New Zealand residents who are under 65 years old and doesn’t have a l ong term disability that is not covered by ACC. Recently, a new project to best handle TBI rehabilitation was created. The Traumatic Brain Injury Residential Rehabilitation (TBIRR) project. This project replaced the Active Rehab services and Residential Rehab services. TBIRR have 3 vendors that brings a more qualified and rapid interventions. The North and upper South islands of NZ have two sites in Auckland and Wellington. The Canterbury and West Coast have a center based in Christchurch which is the Laura Ferguson Trust and the ISIS Center which is located in Dunedin covers the lower South Islands. According to Mr. Miller, â€Å"The new service recognises that early, intensive rehabilitation is crucial to a successful recovery, but the support provided must also be individually tailored and reflect clients’ changing needs as they become less dependent on full-time care.† Best Practice to manage the issues related to Traumatic Brain Injury Ministry of Health conducted researches and surveys to identify the gaps or rooms for improvent in providing care for trauma cases. According to MOH, the survey suggested that a specialisation in Traumatic Brain Injury will be the best practice to properly address the treatment and rehabilitation issues. More consumers supported the idea that it will be better if there will be TBI experts that will focus on TBI clients’ needs rather than the convenient widespread services that healthcare facilities currently offer. However, New Zealand healthcare providers are still reluctant to follow this practice because it suggests â€Å"centralization†. â€Å"References: Cavit, M. and Foster, A., (n.d.). Traumatic brain injuries among Corrections populations: implications and intervention strategies. Rectived from http://www.rethinking.org.nz/assets/Newsletter_pdf/Issue_81/06 TBI in Corrections Populations NZ 2010.pdf . Mayo Clinic Staff, 2014. Disease and Conditions. Traumatic Brain Injury. Retrieved from http://www.mayoclinic.org/diseases-conditions/traumatic-brain-injury/basics/prevention/con-20029302. Ameratunga, S. , Abel, S. , Tin tin, S. , Asiasiga, L. , Milne, S. and Crengle, S. (2010). Biomed Central. BMC Health Services Research Article, Children addmitted to hospital following unintentional injury: persperctives of health providers in Aoteroa/ New Zealand. New Zealand Guidelines Group (NZGG) , 2007. Evidence- Based Best Practice Guidline. Traumatic Brain Injury: Diagnosis, Acute Management and Rehabilitation. The Brain Injury Association of New Zealand Inc. Brain Injury New Zealand. [Online] 2007. [Cited: Feb 17, 2010.] http://www.brain-injury.org.nz Ministry of Health. Tatau Kahukura: Maori Health Chart Book, Public Health Intelligence Monitoring Report No. 5. Wellington : Ministry of Health, 2006 Well Said, 2013. New approach aims to enhance rehabilitation after traumatic brain injury. Retrieved from http://wellsaid.co.nz/noticeboard/notices/new-approach-aims-to-enhance-rehabilitation-after-traumatic-brain-injury/†

Leslie Brinkman at Versutia Capital Essay

Introduction Versutia Capital experienced some early success in its infancy due to the emotional attachment its employees had with the company and its leader, Leslie Brinkman. Leslie provided a team oriented, supportive environment based on her core values that, in turn, attracted a diverse group of talented staff members. Initially this appeared to be a great foundation for long-term success. Unfortunately, the recent deterioration of the company’s performance has revealed that Leslie’s leadership under pressure does not match the core values of her organization. Leslie Brinkman must now ask herself â€Å"How do I behave under pressure and what signals am I sending my employees?† 1 Analysis Under pressure, Leslie Brinkman behaves impatiently. During office hours, Leslie loses her temper over fluctuations in stock performance. As one analyst recalled, â€Å"You had to catch [Leslie] at a good moment †¦otherwise she might fly off the handle or jump down your throat.† 2 Outside of office hours, Leslie continues to ride her staff. One analyst recalled, â€Å"It was not unusual to go to dinner with friends to see that I had three emails from Leslie regarding stock positions †¦it was understood that I needed to respond, and if I did not, I would often receive a follow up from Leslie asking whether I had received her previous message.† 3 Under pressure, Leslie Brinkman is not team focused. Leslie does not allow time for staff collaboration. Staff work upwards of 12 hours per day and are expected to be available by Blackberry ’24/7†². 4 Analysts describe the work environment as stressful noting that Leslie puts undue pressure on them and frequently expresses her disappointment in a blunt, confrontational manner. An analyst noted, â€Å"I was feeling increasingly burdened†¦ and I wasn’t sure [Leslie] would be sympathetic.† 5 Leslie admits that morale is low and that it isn’t the team oriented atmosphere she had dreamed about when she created the firm.6 Recommendation Leslie needs to learn to identify her stress triggers and modify her behavior in those situations to ensure her actions align with her core values. If successful, the benefits will be two fold: (a) Leslie will benefit by becoming a positive role model for her staff; and (b) Versutia Capital will benefit by  increased team cohesion. 1Langton, N. & S. Robbins. â€Å"Values, Attitudes and Their Effect in the Workplace.† In Fundamentals of Organizational Behaviour, 3rd Canadian ed., (Pearson Prentice Hall. 2007), p.10. 2 Julie Battilana and Rob Kaplan â€Å"Leslie Brinkman at Versutia Capital†,HBS No. 9-407-089, (Boston: Harvard Business School Publishing, Rev: July 23, 2007), p.10. 3 Ibid.,p.8. 4 Ibid.,p.8. 5 Ibid.,p.10. 6 Ibid.,p.11. Action Steps Leslie must take responsibility, reflect and get help in order to successfully learn to identify her stress triggers and modify her behavior under pressure, so her actions reflect her core values. Primarily, Leslie must take responsibility. Leslie needs to immediately acknowledge that her leadership is the root cause of the dysfunction manifesting in the workplace. Secondly, Leslie must reflect. Leslie needs to take one week off of work (away from the office) to step back and gain perspective on her behavior, and the effect her leadership style is having on office dynamics. 7 Finally, Leslie must get help. Leslie does not have the skills to address this problem on her own as demonstrated by the array of questions she has come up with and the corresponding lack of answers. 8 Leslie needs to hire an executive coach to meet with her when she returns from her week long break, to help her map out what her specific stress triggers are, and how she can effectively deal with them. Conclusion Leslie Brinkman’s leadership under pressure does not match the core values of her organization. She must learn to identify her stress triggers and modify her behavior in those situations to ensure her actions align with her core values. If Leslie is able to do that by taking responsibility, reflecting, and getting help it will result in tangible benefits to her and her company. Bibliography Battilana, J. and Rob Kaplan â€Å"Leslie Brinkman at Versutia Capital†, HBS No. 9-407-089, Boston: Harvard Business School Publishing, Rev: July 23, 2007. Langton, N. & S. Robbins. â€Å"Values, Attitudes and Their Effect in the Workplace.† In Fundamentals of Organizational Behaviour, 3rd Canadian ed. Pearson Prentice Hall. 2007.

Business Plan for Incase - 10918 Words

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Should The Government Have A Right Essay - 1082 Words

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Either party can break a social contract between a government and itRead MoreGovernment Must Ensure The Protection Of Individual Rights1137 Words   |  5 PagesThe words â€Å"power,† â€Å"rules,† â€Å"control,† will probably come up when thinking about government. But, what is government for? Can a society live without any type of government? The government is very important, and it is difficult to keep a society in order without rules. The government is responsible for setting rules and to enforce those rules to equally protect individual rights; to accomplish this, government should be appropriate for the society, be respected by its rulers, and function only asRead MoreMarriage Private By Stephanie Coontz1196 Words   |  5 Pagesauthor of this article makes is states should stay out of marriage and it should be left up to couples if they want to become married and receive the benefits of marriage, not the states. The author states that a marriage license is no longer used to determine the obligations that a married couple must keep to their children or to each other. It only determines who gets benefits from employers. Lastly, she states that using the license determine if the state should defend the relationship is unfeasibleRead MoreThe Bill Of Rights Is Outdated1573 Words   |  7 PagesSome might say the Bill of Rights is outdated, since it was written back in 1789. I would like to show how it is as relevant today as when it was first penned. Some people believe the Bills of Rights are outdated and need to be modernized. Our Bill of Rights should not be altered and therefore should remain the same. These rights retain an important role in American society and outlines specific freedoms for all Americans. They are essential to preserving our individual rights while ensuring freedomRead MoreGovernment Interference in Our Private Lives Essay1216 Words   |  5 PagesPrivacy Matters in Ame rica In the United States today the government tries to interfere in private lives. There should be no more laws made letting the government interfere in the private lives of people and if there are, people should stand up against this invasion in people’s privacy and sat no. Should the government have the right to interfere in people’s private lives? Does being a part of a representative democracy mean that people can give up their freedom to make their own choices to benefitRead MoreV is For Vendetta: A Civics Lesson Essay722 Words   |  3 Pagesallowed freedoms and rights which should be a must. Similarly in Civics class, we had discussed that in a democracy, citizens are assured that the government will protect interests in the form of rights (a freedom that is being protected, such as right to speech) and freedoms (power to act without unfair interference by an individual or state). So we can understand that the government is not acting as a democratic society because citizens do not have that advantage (of rights and freedoms). V

The Recording Of Sound Recorded By Edouard Leon Scott De...

Since its infancy during the nineteenth century, the art of sound recording has been profoundly affected in countless ways by inventors, scientists, and sound engineers. From the invention of the phonograph to the computers of today, they have all made contributions to the foundation of sound recording. Going forward, technologists in today s computer age are becoming more and more creative. There has even been proof that some researchers have had a hand in altering the course of history. With that in mind, the following questions need to be addressed: How was the recording of sound discovered? What technologies were implemented to improve the science? How has today s digital age affected sound recording? Was history really altered? Is there any debate? How was the recording of sound discovered? According to history, the first sound was recorded mechanically by Édouard-Là ©on Scott de Martinville (de Martinville) in 1857 on a machine called the phonautograph (and). His device would record sound by using a vibrating membrane that was attached to a pen (stylus) which drew a line in correspondence to sound waves onto a smoked paper roll attached to a rotating drum (and). The sounds were generated by vibrating diaphragm and a series of levers that moved the diaphragm from side to side (and). Even though de Martinville was able to duplicate sound, his machine was not able to play it back right after it was recorded (and). He made his machine this way because his intensionsShow MoreRelatedSound Effects Of Music And Sound In The Elizabethan Theatre745 Words   |  3 PagesHistory of theatre sound Sound is used to evoke emotion, reflect the mood and underscore actions in plays and dances. In China and India, around 3000 BC, used music and sound in their theatrical productions. Theatre sound has been used in ancient Japan theatrical events called Kagura. In Greek tragedies and comedies voices and songs made the sound of storms, earthquakes, thunder, depiction of hell and the appearance of god in plays. The Greeks used tools of drums and stones in reverberant machineryRead MoreDIGITAL vs ANALOG RECORDING Digital recording/ reproduction converts an analog sound signal picked900 Words   |  4 PagesANALOG RECORDING Digital recording/ reproduction converts an analog sound signal picked up by a microphone to a digital form. The process that allows this is called digitization. This allows the recording to be stored and transmitted by a wider variety of media. Digital recording stores audio as a series of binary numbers. These represent samples of the amplitude of the audio signal at equal time intervals. The sample rate is high enough to convey all sounds that can be heard. Digital recordings areRead MoreThe Effects Of Music On The Music Industry1496 Words   |  6 PagesBefore sound recording were possible, music was enjoyed live by watching the performers performing on their instruments in front of you. When sound recording became possible, the way we enjoy music was not limited to watching the performers anymore. By looking at the development of sound reproduction and the devices that are capable of sound playback, we are able to take a look at look on how the production and consumption of mus ic have been affected over the years in terms of portability, affordabilityRead MoreHow Has the Internet Changed the Music and Movie Industries3305 Words   |  14 Pagesof entertainment (and information) has impacted those long-established industries in as little as a few years: the internet. Recorded music, technically speaking, can be traced back to April 9th, 1860 with â€Å"Au Clair de la Lune† by Édouard-Là ©on Scott de Martinville . Though music existed long before this date, it marks the first time music was successfully recorded. â€Å"Movies† (rather, plays) as well were a long-enjoyed form of entertainment at the time, and only 28 years later in 1888, â€Å"Roundhay

Health Care Communication Free Essays

The patient who is distrusting of their nurse will not be compliant or may not take part in self-care. Nurses communicate each day with patients and coworkers. Building effective communication skills in the healthcare industry can lead to optimal outcomes. We will write a custom essay sample on Health Care Communication or any similar topic only for you Order Now The first step to communication is to determine what the message to be conveyed is and put it in a logical order. Make the message brief. Choosing your words correctly will allow the receiver to understand what you are saying. Be considerate of the patient’s education, cultural, knowledge base and level of understanding. When you begin to speak be sure that you have the attention of the receiver, at the end of the conversation get feedback to ensure that your message was conveyed correctly. This paper will discuss the definition of health care communication, the relevancy of effective personal healthcare communication with other health care professionals and patients, relevancy of effective healthcare communication to health outcomes, and how the lack of effective personal and professional healthcare communications contributes to poor health outcomes. Healthcare communication can be defined as when an individual seeks information n health related issues. According to Healthy People 2010, (n. D. , overview), â€Å"Health communication encompasses the study and use of communication strategies to inform and influence individual and community decisions that enhance health. â€Å"The dissemination of information can be done via public communication or in an organizational context. Public communication refers to, â€Å"presentations, speeches, and public addresses made by individuals on health-related topics†. (Morehouse, 1998, p. 4). Health communication in the organizational context refers to how administration or staff provides information in regard to healthcare. The use of communication for healthcare issues is important to many people in that it increases awareness of healthcare risks, benefits, availability and support systems. Public communication utilizes pamphlets, public service announcements, etc. , to alert persons to health issues which can â€Å"encourage healthy behaviors, create awareness, change attitudes, and motivate individuals to adopt recommended behaviors. â€Å"(Healthy people 2010, n. D. , overview). When communicating with patients the nurse needs to look at the overall picture of the patient. This is his or her values, beliefs, culture and knows the health literacy of the attain. The degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions. When a patient understands his or her disease process it helps that individual make the right decisions regarding their healthcare. A nurse who is able to understand a patient’s values, culture, beliefs, and incorporate them into the patients care builds a sense of trust between the patient and nurse. Communicating with other healthcare professionals also requires effective healthcare communication. Some nurses may not know their role responsibilities. As a charge nurse on the floor you can explain to that nurse what her role is. The charge nurse will need to be accurate in the information she provides, consistent, reliable in that the content is correct and up to date. When positive, caring relationships establish between patients and caregiver, patients report a greater ability to cope effectively with their illness and greater compliance with health care regiments. â€Å"(Morehouse Northouse, 1998, up. 79-80). Patients fear the unknown. Being in a hospital can be scary if they do not know what is happening to them. A nurse who speaks to a patient regarding his plan of care and shows empathy will give that patient a sense that he or she cares. A patient who understands his disease process will be able to make sound decisions, discuss treatment with family and cope with the situation. According to Williwaw, (2007), â€Å"There are five elements in the process of communication; the sender, the receiver, the message, the medium and internal and external static. â€Å"A problem with any of these elements can distort the meaning of what is trying to be conveyed. How to cite Health Care Communication, Papers Health Care Communication Free Essays University of Phoenix Material Health Care Communication Methods The following assignment options provide the opportunity for you to explore communication methods for different kinds of health care scenarios. The assignment options also allow you to examine the effects of HIPAA and other regulations on health care communication. Select and complete one of the following assignments: Option 1: Nursing Home Administrator Option 2: Communications Coordinator Option 1: Nursing Home Administrator Read the following scenario: * As the administrator of a local nursing home, you have just received notification that the organization is being purchased by a national group. We will write a custom essay sample on Health Care Communication or any similar topic only for you Order Now Because of new policies to be implemented, many of the residents will be displaced. To make the situation more challenging, some of these residents have difficulty communicating, have no local family, and have not indicated that they approve the release of their medical information. Arrangements must be made for these individuals. Write a 1,050- to 1,400-word paper on the different types of communication methods for the health care organization described in the scenario. Include the following in your paper: The advantages and disadvantages of using traditional, electronic, and social media for health care communication The effects of HIPAA and other regulations on the use of these media for health care communication Cite a minimum of two sources, one from the University Library and the other from the course textbooks or Electronic Reserve Readings, to support your position. Format your paper consistent with APA guidelines. Option 2: Communications Coordinator Consider the following scenario: * You are the communications coordinator for a national drug manufacturer. Recently, there have been reports of significant negative effects caused by one of your medications that is used by a significant population. News reports have alleged that one of the individuals affected is a well-known public figure. You are tasked with addressing the news reports and the general public regarding this situation. Write a 1,050- to 1,400-word paper on different types of communication methods for the health care organization described in the scenario. Include the following in your paper: The advantages and disadvantages of using traditional, electronic, and social media for health care communication The effects of HIPAA and other regulations on the use of these media for health care communication Cite a minimum of two sources, one from the University Library and the other from the course textbooks or Electronic Reserve Readings, to support your position. Format your paper consistent with APA guidelines. How to cite Health Care Communication, Papers

Marketing & Management Marketing Failure

Question: Discuss about the Marketing Management for Marketing Failure. Answer: Ethical issues in the marketing field and discussion of two companies in Australia who have been some issues pursue in their business Ethical issues in case of the marketing field increase from the conflictions and due to the lack of the agreement on specific issues. Organisations engaged in the marketing communications, which have a group of expectations. These expectations represent the business relationships and it will include the different shapes (Asian Business Review. 2016). Each of the marketing notions follows its own and definite issues, which have been discussed briefly in the following: Ethics in promotion as well as advertising: Advertising can highly offend some groups when they have higher interest to the other organisations. Business marketing sometimes uses the deceptive and the legal promotional issues in order to bring the consumers into the organisations. Unethical promotions also damage the business along with the consumers. This will hamper the image of the business as well as the marketing. In this connection, Choicebusinesssolutions.net. (2016) added that marketing promotion is an ethical approach and this will reflect a business to construct the trust in terms of the brand valuation along with the help of the each of the consumer. On the other hand, the negative advertising strategy is able to highlight the several limitations of the products of the rival organisations. It can also measure the intrinsic benefits about the service or the products. This ethical marketing strategy is referred as the political advertising (Asian Business Review. 2016). Legal: The promotion of the marketing issues reflects the compliance in terms of local, federal laws or ethics. As per the statement of Choicebusinesssolutions.net. (2016), marketers focused to the several brands, which is able to measure the brand reputation. In addition, in this purpose it can be mentioned that honesty is the major ethics during the dealing with the moral issues in case of marketing. Henceforth, maintenance of good relationship with the consumers as well as with the suppliers is necessary. On the contrary, Stephens (2016) argued that sometimes misinterpretation or misunderstanding violate the individuals own right or ethics. Deceptive marketing strategy and ethics: Deceptive marketing strategies do not include the definite limitation or the target market. Sometimes, these marketing strategies do not observe by the customers. There are several approaches of the deceptive marketing. Stephens (2016) mentioned that this is assumed to be beneficial as it is capable to represent in verities forms to the customers. Among them, one approach can be completed with the using of humor. Humor is helpful to relief from the several kinds of human limitation and therefore, some of the advertisers can include the benefits of this deceptive advertising technique. Anti competitive traditions: In order to discuss the several approaches of anti competitive traditions, Theaustralian.com.au. (2016) expressed that bait and switch is a kind of fraud. Here, the consumers are baited via advertisements of the manufacturing goods or services, which have a lower price. Nevertheless, in the reality, the consumers observe that the original products are not appropriately similar to the advertisement and henceforth, they are intended to switch to the other products, which are assumed to be costlier. Planning obsolescence is the other type of anti competitive strategy. With the help of this strategy, designing of the products have the definite necessary life. Pricing ethics: Writing-speech.dartmouth.edu. (2016) put that it is hard to find out the ethical pricing strategy for the businesses. In this purpose pricing segmentation, depend upon predatory pricing. As per this concept of pricing policy, t is the suitable approach of the sales of the products as well as the services in terms of the very lower prices. Moreover, this type of pricing policy is helpful to determine or intend to fetch the rivals from the market or it is possible to create a barrier that the competitors cannot enter in this same market. In order to discuss the ethical issues of two Australian companies, this study has been discussed the marketing ethics of Holden Colorado and Rockpool. Holden Colorado is an eminent car manufacturing company is Australia whereas Rockpool is one of the largest restaurants in Sydney. Rockpool.com. (2016) stated that, Rockpool used to deliver greater quality of food to its consumers. Although, the price of the foods is little high, the foods they served to the customers are high quality. Most of the consumers are seeking to get the service of Rockpool with the family members. They have the comparative advantage in the seafood items. In this context, it can be stated that Rockpool fetch out the competitors from the market. In addition, the service provide by this restaurant is also very good. For which the consumes are also interested to visit to this particular restaurant. Instead of this, Rockpool also prepare foods for the vegans. In order to improve their service in the future, Rockpool arrange a feedback or review section, which helps them to rectify whether there exist any shortcoming or not. They also advertise their products or promote new menus through social networking sites. This will help to the consumers to know about the new items or offers. Holden Colorado provides greater performance of the manufacturing cars engine to the consumers (Stephens 2016). In addition, it offers to its customers family friendly and the five seaters car. Moreover, in order to discuss the ethical issues, it can be recommended that the differences between the principle valuation and the own self-interest measure that how it is difficult to take decision regarding the programming of the cars. These are marketing strategy of this specified car manufacturing company and hence, the consumers are willing to purchase this car. On the other hand, in order to get the comfort at the time of riding, the strategy of Holden Colorado is to use several materials, which keeps the cabin warmer. The diesel engine is loud but it is enthusiastic. The best part of this car is the presence of the automatic gearbox. As a result, the adaption of these marketing strategies helps to achieve the Australian New Car Assessment Program reward. Topic 4: Issues in labeling and packing in Australia The objective of the study is to highlight on what the different issues are faced by different Australian organization in labeling and packaging. There are different issues faced by different Australian companies in labeling and packaging. Labeling and packaging are the two important aspect of marketing in the recent time. There are a variety of pressing issues that are faced in this particular industry (Aaker, 2013). Food industry is one of the most popular as well common industries in Australia. Some of these left individual operator to manage, some are legislated and other handled by trade association. However, there are certain consumer rights which majority of the consumers prefers in the business process. It is one of the basic rights of the customers to get the complete information about the product, which includes obesity, nutritional content, food safety, and other additional information of the products (Armstrong and Kotler, 2013). Packing and labeling process Packaging is the process of covering, wrapping of goods into a package. On the other hand, the notion of packaging involves in the process of designing and producing the wrapper for a product. The overall concept of packaging is next to grading and branding. The overall idea of packaging and is very much essential towards offering goods in safe and secures position to the customers (Hood, 2013). The primary function of packaging is one of the most essential as well as one of the most crucial parts as it includes five major factors, which includes presentation, protection, preservation, economy and convenience. On the other hand, the secondary function of labeling includes the notion of the identification, suitability; labeling and handling are some of the unique features, which included in the process packaging. At present in Australia labeling and packaging have become the two most important features of marketing. However, in recent time there are certain issues faced in both packag ing as well as in labeling in Australian market. On the other hand, there are three labels of packaging which are included in the overall business process, which includes brand label, grade label and informative label (Kotler, 2012). Major issues faced in the Australian market packing and labeling In recent time, some of the major issues faced in the product packaging include overweight, breakage, pilferage, moisture, and temperature. Apart from this, there are some additional issues which different marketers in Australia faces in the overall process of packaging and labeling. There are certain rules and regulations developed by the government of Australia to follow a proper process of packaging and labeling. Some of the most important issues faced in the overall packaging and labeling are highlighted in the following part of the assignment in a diversified manner (Kotler and Armstrong, 2012). There are many people globally who prefers to know about the products and services that they are using. Sometimes marketers use different label information to misguide the customers about the content of the product. It is one of the most important issues, which the Australian market faces, in the marketing process. There are certain ethical consideration made by the Australian government in the process of making some compulsory activities in the packaging and labeling. The identification of the products hugely depends in the process of packaging and labeling. There are several classifications in the process of packaging, which includes problems with packaging graphics, problems with safety, problems with environmental issues and many more. There are several rules and regulations need to follow by the companies regarding all the aspects of the labeling and packaging. It is one of the most crucial parts in the overall market structure (Kurtz and Boone, 2012). There are several advantages in the process of labeling and packaging. It acts as a source of advertise for the marketers to the consumers which describes the product specifications along with the background of the companies. Unfortunately, ethics contributes a significant part in the problems with packaging and labeling. Packaging need to provide a certain amount of information to the customers based on the pro duct specification and background of the company, depending upon the nature as well as type of the products. Thus, it is extremely important for the for the marketers to ensure the potential customers by providing the proper information to the consumers (Matthew Moore, 2016). This part of the analysis will ensure in the process of the issues faced by the marketers in labeling based on the graphics. Many cases in which the marketers use different graphical representation do not represent the actual product. In order to make the overall product more attractive different marketers represents false graphical representations. The second part of the study will ensure as well as highlight what are the different kinds of measures and problems that can be achieved towards making the product safety (Pride and Ferrell, 2012). Consumers are very much concerned with the product packaging mainly incase for the children products. All the children products include needs to be maintained in a proper manner, which will ensure that the products are safe and secured. Australia is one of the most pollution free countries across the world. The recent issue, which is highlighted in the overall proceedings of the business, is the application of the biodegradable packaging system . It is one of the healthy decision-making polices that the government has decided to adopt in the process of packaging. It is one of the most important environmental safety measures adopted by the government in order to protect the ecosystem and maintains diversity in the environment (The Australian, 2016). Ethics Considerations of the Government There are different companies, which faces the certain issues in the process of a proper labeling and packaging in the business operations. Labeling is the identification of the product on the other hand packaging means safety of the products (The Sydney Morning Herald, 2016). Both identification as well as safety of the products is equally important in the overall business process. There are certain issues, which have been identified in the process of labeling and packaging. All the major issues of labeling and packaging are highlighted in the study and most importantly there are certain key measures, which the Australian government has adopted in order to solve these particular problems by developing different kinds of ethics (Yost, 2012). Reference List Aaker, D. (2013).Marketing research. Hoboken, NJ: John Wiley Sons. Armstrong, G. and Kotler, P. (2013).Marketing. Boston: Prentice Hall. Hood, D. (2013).The marketing manifesto. London: Kogan Page. Kotler, P. (2012).Principles of marketing. Singapore: Pearson/Prentice-Hall. Kotler, P. and Armstrong, G. (2012).Principles of marketing. Boston: Pearson Prentice Hall. Kurtz, D. and Boone, L. (2012).Principles of contemporary marketing. Australia: Southwestern Cengage Learning. Matthew Moore, F. (2016).Food safety failures. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/national/food-safety-failures-20090711-dgmq.html [Accessed 20 Aug. 2016]. Pride, W. and Ferrell, O. (2012).Marketing. Australia: South-Western Cengage Learning. The Australian. (2016).The Australian. [online] Available at: https://www.theaustralian.com.au/ [Accessed 20 Aug. 2016]. The Sydney Morning Herald. (2016).The deal threatening Australia's food labelling laws. [online] Available at: https://www.smh.com.au/federal-politics/political-news/food-labelling-and-product-safety-laws-in-jeopardy-under-tpp-says-choice-20160310-gnfss6.html [Accessed 20 Aug. 2016]. Yost, O. (2012).Packaging and labeling handbook. Delhi: White Word Publications Asian Business Review. (2016).Asian Business Review. Available at: https://jabr.weebly.com/ [Accessed on 20 Aug. 2016]. Choicebusinesssolutions.net. (2016).Managing Your People and Your Business Processes - Choice Business Solutions. Available at: https://www.choicebusinesssolutions.net/ [Accessed on 20 Aug. 2016]. Rockpool.com. (2016).Rockpool Bar and Grill Sydney - Rockpool Group. Available at: https://www.rockpool.com/rockpoolbarandgrillsydney/ [Accessed on 20 Aug. 2016]. Stephens, J. (2016).Who to kill? The ethical dilemma for driverless car manufacturers. The Sydney Morning Herald. Available at: https://www.smh.com.au/technology/technology-news/who-to-kill-the-ethical-dilemma-for-driverless-car-manufacturers-20160623-gpqkwk.html [Accessed on 20 Aug. 2016]. Theaustralian.com.au. (2016).Business Live | Business News | Stock Market Financial News | The Australian. Available at: https://www.theaustralian.com.au/business [Accessed on 20 Aug. 2016]. Writing-speech.dartmouth.edu. (2016).What is an Academic Paper? | Institute for Writing and Rhetoric. Available at: https://writing-speech.dartmouth.edu/learning/materials/materials-first-year-writers/what-academic-paper [Accessed on 20 Aug. 2016].